#006 – How Do You Learn About Your Customers?
We all know that we need to market our products and services to our customers. But how do you learn about your customers? Here I talk about a real life example
#005 It’s Your Business: What Are Your Values?
Our values are very personal and often very difficult to put down on paper – yet they guide almost everything that we do. How do your values guide your business – and how do you ensure that others share your values as your business grows?
#004 The Path Back to Normal Business
#004 The Path Back to Normal Business As most of you know, I live in Germany. Over here, there is a strong drive “back to normal”. Shops have been open for a while. Firms are starting to bring employees back into the office. The lock-down is being loosened step-by-step. In other parts of the world, […]
3 Steps for the Survival of Your Business in The Corona Crisis – Step 3
In this final part of this short mini-series on the Corona Crisis, I would like you to think about the future: What will have changed in your market post-Corona?
3 Steps the Survival of Your Business in The Corona Crisis – Step 2
The current situation is a challenge for all business owners; some more than others. The question is: What can we do to make the best of this crisis and come out stronger in the end? Step 2: Identify Where Your Business is Creating Value Once you have ensured that your business is surviving right now […]
3 Steps for Your Business in The Corona Crisis – Step 1
The current situation is a challenge for all business owners; some more than others. The question is: What can we do to make the best of this crisis and come out stronger in the end? Step 1: Immediate The immediate issue is keeping your business going today. The situation that we have today was unthinkable […]